Affiliate Partner Program

Affiliate Partner Program Intro

When it comes to selecting an affiliate partner, Bettors Den stands out as a smart and fresh choice. Whether you are a web entrepreneur or a poised marketer, we know that optimizing product quality, driving traffic, and maximizing revenue are paramount objectives. We invite you to elevate your strategy with our Affiliate Program, let us make money together!

Our affiliate program is on par with the standard in the industry. We have competitive commission structures, cutting-edge technology, a diverse array of gaming offerings, precise tracking, and exemplary Support provided by our staff of industry experts.

Here’s what sets us apart:

  • Lucrative commission structures designed to boost your earnings.
  • Premium banners, content, and custom promotional materials to enhance your marketing efforts.
  • Access to exceptional support, including a dedicated Affiliate Account Executive to address your every need.
  • State-of-the-art technology continually expanded and upgraded to ensure optimal performance.
  • Advanced tracking systems guaranteeing affiliates receive proper credit for all their traffic referrals.
  • We have active Social Media that will allow you to be up to date with all our offerings and updates.
  • Our website make us the easiest to market! With innovative design and modern layout, there is no way to miss.
  • We offer one of the largest number of markets in the industry. By being market creators and market openers, we will guarantee your referred players will always able be able to play their favorite events.

To learn more about our Affiliate Program, please contact us via Live Chat or email us

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Terms and Conditions for Affiliate Partners

The following Terms and Conditions are for the affiliate partner and Bettors Den’s protection and benefit and govern the relationship between the parties and the services provided by each other.

General Terms and Conditions.

  1. Applicants are responsible for acknowledging the Terms and Conditions for our Affiliate Program before submitting their application and at all times afterward.
  2. Our Affiliate team may approve, reject, or close an affiliate account/application at any time and at our sole discretion. Bettors who are not allowed to wager with The Company for whatever reason, may not open/run an Affiliate account.
  3. After approval of the affiliate application, by using and accessing the affiliate platform, you affirm your comprehension and agree to these Terms, including all provisions from our Privacy Policy, Sportsbook Rules and Wager Type Rules. If you do not accept these Terms, kindly refrain from making use of our Affiliate Program as none of our Terms are negotiable. On a regular basis, we revise, update or amend these Terms, including any other rules related to the services offered to the members of the site. Such revisions take immediate effect upon publishing and we will notify them through our website’s internal messaging system. It is the affiliate’s responsibility to remain informed on the latest updates to the Affiliate Terms and Conditions. Continued use of the affiliate program after any modification implies full acceptance of the revisions or changes applied to these terms.
  4. The Affiliate and Bettors Den are independent contractors. Nothing in this agreement will create any kind of partnership, joint venture, agency, franchise, sales representative, or employment relationship between the parties.
  5. We will grant the Affiliate a non-exclusive, non-transferable, non-sub-licensable, revocable right to use marketing material as Bettors Den logos, links and our brand name, solely for the purpose of our marketing affiliate program.
  6. The Company will offer gaming related products to members through its brand and it will be responsible for the entirety of the bettor’s experience, their relation and the funds held in their accounts. We will be the final decision makers in all matters related to a member’s account, to our brand, website and the products offered within it.
  7. It is the Affiliate’s responsibility to be aware of the laws regarding gambling and its promotion in their jurisdiction, country, state, or province of origin, as well as in the jurisdictions where their target market is located. The Company will not be liable for any indirect, or consequential damages or losses incurred by the affiliate or a member referred by the affiliate, arising in connection with this agreement or the Affiliate program.
  8. The Company reserves the right to grant, deny, restrict and/or monitor the usage of our XML odds feed and block IPs or any other of our applications if we determine an incorrect or improper consumption of the resources.
  9. The use of the name of our brand to impersonate Bettors Den or any derivatives of our brand in an Affiliate website name or URL is not permitted and it shall result in immediate termination of an Affiliate agreement. The traffic generated in contravention of these Terms and Conditions will not be commissionable.
  10. We require Affiliates, regardless of their commission type setting, to refer a minimum of five (5) active bettors within 12 months after opening the Affiliate package and before requesting the first Affiliate package payout.
    • 10.1 If the Affiliate is not capable of reaching at least 5 active customers within the first 12 months, then the affiliate account may be closed. If the affiliate account is closed due to not having the minimum requirement of signups, the accumulated commissions will be voided and the bettors’ accounts will be removed from the affiliate sheet.
  11. Affiliate schemes using one or more players in conjunction with each other will result in affiliate earnings put on hold until qualified play has been made.
    • 11.1 A marketing site with proper traffic flow should be able to generate more than a few associated accounts over time. The company does not promote or endorse the creation of affiliate packages with the intention to have a “quick earn”.
    • 11.2 Affiliate earnings will be removed immediately when it is determined the affiliate does not have a legitimate and long-term commitment to The Company’s Affiliate Program.
  12. Any attempt of abuse of this program or improper use of any affiliate accounts will be penalized.
  13. We do not allow wagering in Affiliate accounts. If an Affiliate wishes to use The Company’s sportsbook services or any other of its features as a bettor, the Affiliate partner CAN NOT do so through their Affiliate account, winnings, if any, would be forfeited.
    • 13.1 If the intention is to take advantage of all benefits of a Bettors Den member account, the Affiliate must create a separate bettor account, not associated with their own Affiliate account.
    • 13.2 The Affiliate account holder may not receive commission from his/her own action using a personal wagering account.
    • 13.3 Transfer of affiliate earnings accumulated in an Affiliate account to a Player Account is considered a payout and will only be allowed if the Affiliate qualifies for such.
      • 13.3.1 An Affiliate may transfer earnings to its own bettor account once eligible for it.
      • 13.3.3 Affiliate earnings that are transferred to other bettor accounts require a ONE time rollover prior to authorizing payouts.

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Affiliate Partner Marketing Terms and Conditions.

  1. The Affiliate partner must provide exposure to our brand and services through marketing and advertising efforts using all their resources to promote our brand to the traffic in their media outlets.
  2. The banners provided by Bettors Den are hosted on The Company’s servers and we reserve the right to update these banners at any time and without previous notice.
  3. The Affiliate partner should use the best commercially reasonable efforts to actively and effectively advertise, market, and promote Bettors Den as widely and aggressively as possible in order to maximize the financial benefit to both, the marketing affiliate and The Company.
  4. It is the Affiliate’s responsibility to ensure that it is using the correct tracking on their media outlets when advertising or promoting The Company’s brand.
    • 4.1 If an Affiliate believes there has been a referral member that did not get properly tracked to their affiliate account, the affiliate must contact our Affiliate team within 24 hours of the sign-up date with the bettor’s information.
    • 4.2 We will manually move the bettor into the claiming Affiliate package as long as the member did not sign up under a different Affiliate account.
    • 4.3 The Company is not responsible for commission fees generated from referrals with incorrect or incomplete referral information.
  5. If an Affiliate wishes to promote our brand using a special offer exclusive to their marketing efforts, we require the terms and conditions of said special offers and the associated marketing material to be submitted to our Affiliate team for approval at least one week in advance. We do not guarantee approval but we will respond to your inquiry within 48 hours of submission.
    • 5.1 If we allow an Affiliate to run an exclusive offer, bettors would benefit of it only if registering under that affiliate’s package.
    • 5.2 Any winnings produced by an Affiliate’s exclusive offer will count against the Affiliate commissions.

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Affiliate Partner Commission Types.

The Company will pay the Marketing Affiliate a commission based on the commission program type selected, being the options:

  • Revenue Share: A percentage of the referred bettors’ weekly net losses is paid to the marketing affiliate, minus all applicable fees.
  • Cost per Acquisition (CPA): an amount or percentage on the referred members’ first deposit is paid to the marketing affiliate, minus all applicable fees.

The Company will distribute affiliate revenue or pay the corresponding CPA amount on a weekly basis, every Monday, through a credit applied to the marketing affiliate account.

Revenue Share Commission Terms.

  1. We calculate Affiliate Revenue Share commissions using the following formula:
    • (Referred Bettors Performance – Applicable Fees) x Affiliate Commission Percentage
  2. Any deposit and payout fee generated by third party processors will count towards the referred bettor’s performance as a positive figure and we’ll consider it for the weekly commission application.
  3. Bettors’ deposits are not guaranteed by The Company or its processors. Any seizure or loss of inbound or outbound processed funds before received will count against any Affiliate earnings/bettors losses.
  4. Fees generated by certain third parties (such as Live Dealer and Casino suppliers) will be applied at least once a month to the Affiliate’s account according to the earnings/losses of the referred members. The fee application will be proportional to each affiliate’s commission setting.
  5. Bettor’s tips to staff members of the Live Dealer are bettor’s winnings debited as a payout on the third-party platform that are not accounted for in the account’s overall performance. Therefore, once a month we will manually apply them to the player’s account as a positive figure.
  6. Make-up figures, which are the negative figures produced by the referred bettors overall positive performance and proportional to each Affiliate’s commission setting, will carry over to the following week(s) and will count against payout requests. We require the Affiliate account to have an available balance of $1000 in excess to their make-up figure in order to authorize a payout. An amount equal to the make-up figure must remain in the account until the make-up figure is equal to zero.
  7. For exceptional cases in which an Affiliate has more than one account, the makeup figure from each account will be considered as one for payout purposes.
  8. Affiliates may request to remove a bettor’s account from their package in order to avoid having its positive performance impact their earnings. Once an account is removed from a package, under no circumstance will it be reinstated.
  9. An Affiliate partner will earn commissions for the lifetime of the bettors that it referred as long as the affiliate remains an active member of our Affiliate Program and its bettors’ performances make the affiliate eligible for it.
  10. We consider an Affiliate ACTIVE when they remain in good standing with us and are currently promoting Bettors Den to the best of their ability.

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Cost Per Acquisition Commission Terms.

  1. We pay a 20% Commission for new referrals on their first deposit.
    • The minimum qualifying deposit is $250 and it requires a one-time rollover prior to being eligible for the payment of the commission.
    • We pay commissions on a weekly basis once the conditions are met.
  2. Fees charged by Payment Service Providers for new referral’s deposits will also be carried over to the CPA commission paid to the Affiliate, proportionally to its deposit percentage setting.

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"Yesterday's home runs don't win today's games" Babe Ruth